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URL Love It
Start for $1

FOR ADVERTISERS & MEDIA BUYERS

Ads stopped converting?
Check the page
before you touch the account

Something changed after the click. You can’t see it in Ads Manager, but it’s showing up in your CPA. URL Love It takes a daily snapshot of the pages your ads send people to, so you can see what changed and when.

Check my pages for $1 See it in action

$1 first month · Then plans from $49/month. Cancel anytime.

$1 intro offer for eligible new monthly subscribers.

URL Love It comparison of Glossier's homepage on October 14 and 15: the Holiday Gift Shop hero replaced by a Surprise Sale, 20% off Best Sellers, with the change findings and evidence
Compare page snapshots and see what changed.Daily snapshots. A lasting record.
365

Snapshots a year

One a day for every page you choose

0

Code to install

Public pages, no tracking snippet

1

Changes feed

Every page change, in one place

∞

Archive

Lifetime history on Brand Pro

SOUND FAMILIAR?

Oh, so this is
happening to you too?

“A campaign runs beautifully for three months. You’re feeling competent. Dare I say, smug. Then CPA jumps 40% in a week, you swap the creative, reset the ad set, and nothing moves. Two weeks later someone mentions the dev team “cleaned up” the landing page.”
Sound familiar?
“The client swears they didn’t touch anything. The client always swears they didn’t touch anything. (The promo banner quietly expired on Tuesday.)”
Sound familiar?
“You spent a whole Monday rebuilding audiences. The real problem? The reviews widget on the product page had stopped loading. Ask me how I know.”
Sound familiar?
Check my pages for $1

YOU CAN’T SEE IT IN ADS MANAGER. BUT YOU’RE PAYING FOR IT.

If your ads stopped converting, check what changed after the click

“Most marketers blame the ads when performance drops. Half the time, it’s the website that changed.”
Barry Hott, Founder, URL Love It

The media buyer says creative fatigue. The strategist says the algorithm. Someone suggests more budget. (Because apparently that’s the answer to everything now.)

Meanwhile, nobody is looking at the page. The offer expired. The headline got rewritten. The hero image swapped. The ad still promises the thing the page stopped saying.

It’s not incompetence. Ads Manager just doesn’t show you the page. So we learned to react: swap the creative, raise the budget, reset and pray.

See what changed on my pages

THE DIFFERENCE

Checking the page vs.
whatever we’ve been doing

No judgment. We’ve all been there.

What you’re doing nowWhat URL Love It does
Swap the creative because “something feels off”See whether the page your ad points to changed before you touch the creative
Ask the client if anything changed, and take their word for itPull up dated before-and-after snapshots instead of relying on anyone’s memory
Reset the campaign and pray to the algorithm godsFind the day the page changed and line it up against your numbers
Click through every landing page each morning (when you remember)Get daily captures and an email or Slack alert when something moves
Ignore competitors until their sale shows up in your CPMsKeep a dated history of competitor pages, promos, and pricing too
Walk into meetings with theories and a vague sense of impending doomWalk in with the before, the after, and the date it changed
Check my pages for $1

THE OUTCOME

What happens after
you start checking the page

There’s a lot of relief. We should mention that upfront.

You’ll know if it was the page or the ads

Before you touch anything. Daily snapshots show whether the page your ad points to still looks like it did when the campaign was working.

You’ll know when it changed

Dated history turns “sometime last week” into “Tuesday, when the promo banner came down.”

You’ll know what changed

AI change analysis calls out the headline, offer, imagery, and CTA changes worth a look, so you’re not playing spot-the-difference at 11pm.

You’ll walk into client calls with receipts, not theories

The difference between “we’re still looking into it” and “here’s what changed on Tuesday.” One closes the conversation. The other schedules another meeting.

Check my pages for $1

THE SYSTEM BEHIND THE “GOOD CATCH”

Our receipts,
if you will

Real pages. Real changes. Real “oh, that’s what happened.”

Caught by URL Love ItCLIENT PRODUCT PAGE · SEP 7–8
Client product page comparison: star ratings and review icons appear on September 7 but are missing or broken on September 8. Arrows mark the changes.
A real client capture. The reviews widget stopped loading between one day’s snapshot and the next.
“This is gonna save me so much sleep and probably make me more accountable to screwing around with stuff now that I know something is watching me”
RC Williams · URL Love It customer
“I’ve been the person trying to explain a performance drop to a client without knowing their website had changed. An offer had been edited. A review platform had stopped loading.”
Barry Hott · Founder, URL Love It
Get URL Love It for $1

WHAT YOU GET

6 tools. One workspace.
Way less tab-refreshing

Setup takes less time than your last “quick sync” that somehow went 90 minutes.

  1. 01

    Daily visual snapshots

    Mobile by default, desktop when you want it. Every page you choose, every day.

  2. 02

    Change detection

    Each new capture is compared to the last, so changes surface on their own.

  3. 03

    AI change analysis

    Plain-English notes on what moved: headline, offer, imagery, CTA.

  4. 04

    Email & Slack alerts

    Changes reach the people who need to know, where they already are.

  5. 05

    Competitor monitoring

    Watch public competitor pages from the same workspace.

  6. 06

    Meta Ads connection

    Find the destinations your ads actually send traffic to.

Get URL Love It for $1

YOUR NEXT CLIENT CALL

Two versions.
Choose wisely

Choose your own adventure, but one adventure is significantly less painful.

Without URL Love It

  • “We’re still looking into it”
  • A slide full of things you tried
  • Three theories, no consensus
  • Blaming the creative because it’s the easiest thing to change
  • “Can someone check if anyone touched the site?”
  • Another meeting scheduled to “follow up”
  • You leave wondering if you missed something obvious

With URL Love It

  • “Here’s what changed on the page, and when”
  • The before and after, side by side
  • One clear thing to investigate first
  • No creative budget burned on the wrong fix
  • Dated proof the client can see for themselves
  • Walking out with a next step
  • You leave feeling slightly invincible
Check my pages for $1

THE MATH

You’ll spend more on one wrong fix
than on a month of knowing

The math is mildly infuriating when you see it laid out.

The cost of one wrong moveIllustrative estimate
A week of ad spend sent to a page that changed$2,400+
New creative made for the wrong problem$1,500+
Team hours in meetings that don’t find the answer$800+
Revenue lost while the real change sits unnoticed$5,000+
Total cost of one wrong diagnosis$9,700+
URL Love It
$1your first month

Then from $49/month. Cancel anytime.

Get instant access

You’ve spent more than this on a single “team morale” lunch that fixed nothing.

Illustrative figures for a mid-size ad account, not a promise of savings. Page changes are evidence to investigate, not proof of what caused a performance shift.

PLANS & PRICING

Start watching your pages

Every monthly plan starts at $1 for your first month. Cancel anytime.

Brand Starter

$49/mo

For new brands

Start for $1
  • 1 brand
  • 500 captures/mo (~15/day)
  • 1 user
  • Daily capture frequency
  • 90-day archive history
  • Email, Slack & in-app alerts
  • Meta Ads connection
  • AI change analysis
  • Changes Feed
  • Smart Domain Entry
Recommended

Brand Pro

$149/mo

For growing brands

Start for $1
  • Everything in Brand Starter, plus:
  • 3 brands (+$50/mo per extra)
  • 4,000 captures/mo (~130/day)
  • 10 users
  • Daily capture frequency
  • Lifetime archive history
  • Compare dates re-analysis

Agency

$399/mo

For agencies

Start for $1
  • Everything in Brand Pro, plus:
  • 10 brands
  • 15,000 captures/mo (~500/day)
  • 25 users
  • Daily capture frequency
  • Lifetime archive history
  • Priority support

Enterprise

Let’s talk

For large teams

Contact us
  • Everything in Agency, plus:
  • Unlimited brands & captures
  • Sub-daily capture frequency
  • Lifetime archive history
  • Dedicated support

$1 intro offer for eligible new monthly subscribers.

BEFORE YOU START

Fair questions

What do I get for $1?

Eligible first-time paying customers get their first month of a monthly plan for $1. After that, Brand Starter is $49/month and Brand Pro is $149/month. You choose a plan and see the full price during setup. Applicable taxes may be added at checkout.

How often are my pages checked?

Brand Starter and Brand Pro capture daily. This is scheduled monitoring, not a real-time uptime service. Each page and viewport uses a capture, so monitoring desktop and mobile uses more of your monthly allowance.

Can it tell me why my conversion rate dropped?

It shows what changed on the pages you monitor and provides AI analysis to help you investigate. It does not prove that a particular change caused a performance shift, and it does not guarantee detection of every issue.

Do I need to install code on my site?

No tracking snippet is needed for public-page monitoring. Start with your website and choose the URLs to watch. Some protected pages may limit capture or text extraction.

Can I monitor competitors?

Yes. You can add public competitor pages as well as your own. Brand Starter includes one brand; Brand Pro includes three, which can cover your business and competitors.

Can I cancel?

Yes. Cancel your subscription from billing settings. Access continues through the end of your paid billing period. There is no annual commitment when you choose monthly billing.

THE TRIFECTA

Find the change.
Fix the right thing.
Walk in with answers

Your next “what happened to performance?” conversation is already on the calendar. Check the page before you walk in. Show up knowing.

  • Daily snapshots of the pages you choose
  • No code to install
  • $1 first month
  • Cancel anytime